Thursday, May 10, 2012

Obama Solidifies New Market with Gay-Rights

Obama's support for gay-rights issues was a strategic announcement, used to court highly educated, suburban, middle-class voters.  His progressive stance as the first African-American President makes the political cost lower, increasing his potential return on investment.  This cost can be calculated in dollars as a +/- when looking at his share among voters in the outer suburbs such as Prince William County, VA, Loudon County, VA, Henrico County, VA, and Chesterfield County VA. These areas are historically conservative, but collectively voted for Obama in 2008.  The outcome may hinge on the domestic and European economy. It should be noted, Virginia's pro-business environment is fueled by the Federal spending in Northern Virginia.  

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